pendulum.one demos

PENDULUM ONE is a consumer engagement and digital payments platform-as-a-service that allows consumer packaged goods companies and retailers alike to nimbly offer promotions.

Increase initial store visits
Increase return store visits
Increase basket size
Eliminate fraud

THE TEAM

We are a skilled team of payments and technology professionals with more than 100 years collective experience in promotions, payments and fintech. We bring ideas and technology together to provide cutting-edge solutions

A history of innovation

Created reloadable prepaid debit cards and, in the process, partnered with the Fed in establishing regulatory standards for payroll and rewards cards. Transformed the prepaid-rewards card business model to reduce program sponsor risk exposure and increase issuing bank revenue, all with federal banking regulatory consent and approval. Was the first to instant-issue virtual-prepaid cards in conjunction with a marketing campaign. Pioneered the use of real-time (before-it-occurs) fraud detection and prevention with Visa / MC in the prepaid debit-card market.

THE PLATFORM

Technology that works for your business

Configured to meet your needs
Supports multiple, simultaneous promotions
Designed to scale to millions of users
Prevents program fraud before it occurs
Operates independantly of POS systems
Data visualization

National & regional offers

National programs include regional flexibility to adapt to local market needs. Independent Regional promotions are designed specifically to address local market variations

Design and manage your own promotion
Easy to use and integrate
Flexible and data rich
Optimized to support in-store, mobile and online

ACHIEVE YOUR MARKETING OBJECTIVES

Unlike other rewards platforms, PENDULUM ONE automatically counts and keeps track of the important metrics required to achieve a specific marketing objective. This counting and tracking capability provides GLIDEWIRE’s partners with significant creative flexibility in designing an offer or promotion.

For example, motivate consumers to:

Visit one or more specific locations
On one or more separate occasions
To purchase a specific product
Or a combination of products
Within a specified timeframe

FRAUD PREVENTION

Users and their purchases are authenticated and verified

All user activity is monitored and evaluated
Flexible rules are applied to prevent undesirable behavior before it occurs

Some examples of how PENDULUM ONE has used its configurable rules engine to manage and prevent fraud include:

Strong user authentication
Evaluating user-entered data: Cell phone, Address components
Non-User Entered Data: IP Address, Browser fingerprint

One of the advanced features of the rules-engine is to operate in a mostly-open, but actively monitoring state. Then, when a particular condition occurs, the rules can automatically prevent the undesirable behavior.

For example, in a program we supported, the rules-engine detected and notified us of fraudulent behavior originating from a specific IP address. It then automatically blocked this IP address.

CONSUMER EXPERIENCE

All consumer communications present opportunities for custom messaging and co-branding.

DISCOVER A PROMOTION

Learn about programs via email, qr code on promotional materials, in-store signage, or audio beacon or beacon-based prompts.

SIGN IN

Authenticate yourself quickly and easily.

SNAP A PHOTO

Take a picture of the receipt, label, tear-code, or UPC-code.

SUBMIT THE PHOTO

Use any smartphone to participate.

REDEEM THE REWARD

Claim your reward immediately on your smartphone or web browser.

INCREASE MARKETING ROI

Proven results from a national home improvement retailer and an eight thousand plus location pharmacy retailer

SALES LIFT 29.8% to 121.5%

Significantly increase sales of promoted products while simultaneously increasing sales of non-promoted products

INCREASE IN BASKET SIZE 41.4%

Ease of use enhances customer satisfaction and builds loyalty

INCREASE IN VISITS 290%

Deploy promotions in store, on your website and/or through your partners

RETURN ON INVESTMENT 48.3%

Real-time fraud tools maximize effectiveness of program dollars